About Us

  • Who are we?

    Nursery Play is a family business.

    Directors Mike and Dave Abrahams are brothers with children of their own and have worked in the world of innovative child development products for almost a decade, starting off as part of the international award-winning Tummy With Mummy® team.

    Our focus is to ensure that every child using our products has not only the best fun but also the most valuable learning opportunities. We believe the early years of childhood are the foundation on which children grow strong and smart.


  • We only work with the best factories!

    Safety & quality are integral to what we do.

    With a focus on safe high-quality products, we’ve used our collective experience gained through inventing, designing, prototyping, manufacturing and distributing, to build an incredible network of trusted partners to help bring any idea from the drawing board to the retailers’ shelves.

  • We can make your product!

    Have an idea but don't know where to start? We can hold your hand throughout the process

    Our trusted network & experience means that we can source specific manufacturing partners, components or services for your project if required. From design to securing Intellectual Property, securing a factory, creating a ‘Golden sample’, safety testing and Quality Control right through to retail & distribution, we are a one-stop-shop to make your dream a reality.


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